he concert is in London. You're watching it live from your home in Atlanta. What makes that possible is a network of subsea cables draped across the cold, dark contours of the ocean floor, transmitting sights and sounds at the speed of light through bundles of glass fiber as thin as your hair but thousands of miles long.
These cables, only about as thick as a garden hose, are high-tech marvels. The fastest, the newly completed transatlantic cable called Amitié and funded by Meta, Microsoft and others, can carry 400 terabits of data per second. That's 400,000 times faster than your home broadband if you're lucky enough to have high-end gigabit service.
And yet subsea cables are low-tech, too, coated in tar and unspooled by ships employing basically the same process used in the 1850s to lay the first transatlantic telegraph cable. SubCom, a subsea-cable maker based in New Jersey, evolved from a rope manufacturer with a factory next to a deep-water port for easy loading onto ships.
Though satellite links are becoming more important with orbiting systems like SpaceX's Starlink, subsea cables are the workhorses of global commerce and communications, carrying more than 99% of traffic between continents. TeleGeography, an analyst firm that tracks the business, knows of 552 existing and planned subsea cables, and more are on the way as the internet spreads to every part of the globe and every corner of our lives.
You probably know that tech giants like Meta, Microsoft, Amazon and Google run the brains of the internet. They're called "hyperscalers" for operating hundreds of data centers packed with millions of servers. You might not know that they also increasingly run the internet's nervous system, too.
"The whole network of undersea cables is the lifeblood of the economy," said Alan Mauldin, an analyst with TeleGeography. "It's how we're sending emails and phone calls and YouTube videos and financial transactions."
Two thirds of traffic comes from the hyperscalers, according to consulting firm McKinsey. And the data demands of hyperscalers' subsea cable is surging 45% to 60% per year, said SubCom Chief Executive David Coughlan. "Their underlying growth is fairly spectacular," he said.
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