Stanford University Behavioral Psychologist Dr. BJ Fogg gave the tech companies the formula for screen addiction: B=M+A+T or Behavior = Motivation + Ability + Trigger. The science is called Persuasive Design - The Ability to Control Behavior through technology. A flash of color (Trigger) + A Simple Tap (Ability) + A burst of Rewards (Motivation) is the formula to hook a child’s brain.
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